Germany is the largest market worldwide for the fully-electric MINI from Oxford. More than one in five MINIs (23.6%) is already fully electric. The MINI Electric is the MINI family’s highest-volume derivative and played a key role for the brand in 2021, delivering growth of +132%. With the plug-in hybrid MINI Cooper SE Countryman ALL4*, overall sales of electrified models increased by over 70%, compared to the previous year. This means every third MINI (31%) is electrified.
MINI sales in 2021 – growing market share
A total of 43,004 MINI vehicles** were registered in Germany in 2021. Von Mirbach explains: “In light of the challenging supply situation, the fact that MINI sales were only 2.7% lower than the previous year represents a strong operating performance by the whole team. As a result, we were able to continue to grow MINI’s market share in the premium segment.”
MINI goes all-electric
MINI has already paved the way for tomorrow’s electric future. The fully-electric MINI Cooper SE is being built at Plant Oxford. The next generation of the MINI Countryman will also come off the production line in Leipzig as an electric model from 2023. In the same year, production of fully-electric MINI models based on a new electric-vehicle architecture will also begin in China.
As an innovative and inspiring urban brand, MINI was made for electromobility. MINI drivers appreciate the British brand’s combination of signature go-kart feeling and individual design with sustainable urban mobility. MINI has been the answer to the challenges of individual mobility since it was born in the midst of the Suez Crisis.
Mini delivered a total of 10,140 MINI Electric